our sweet spot

Seed specializes in bringing together ideas, people and companies to seize the opportunities that accelerating change creates.

As our clients grapple with more & more information, our sweet spot remains making sense of it all. We see the patterns and tell a story that translates to growth and opportunity.

We call what we do “consumer strategy” – creating go-to-market strategies based on understanding people and their emerging wants and needs.

Engagements focus on innovation and creating the future of retail (or commerce, buying, whatever you call people paying for stuff).

This ranges from building a strategy to integrate offline and online retail experiences to identifying whitespace with new segments to developing innovative consumer research models.